Posted by: Emily | January 22, 2011

Blog Comments

TOW#2: Blogs and Comments Go Hand-in-Hand

BY Jake Price

January 27, 2011

I definitely 100% think that something to keep in mind when posting thing on the internet is the fact that the entire world can see what you are posting. It is important to remember who could be checking our your twitter, Facebook, or other social media sites. Its crazy to think that a short 5-8 years ago, when applying for a job they took your resume for what it was worth, but now employers can go on Facebook and Twitter and know your entire personal, and make an employment decision based on that information. It is definitely important especially as college students who are about to enter the professional job market to keep an eye on what we post. Great blog post Jake.

Internet Socialite

By: Erin McDonough

January 27, 2011

Without skype, we would have been lost in Spain. I definitely think Skype is one of the most widely used and successful social media tools. I never knew, until this class, that Skype was considered a social media tool. I always just saw it as a way for us to keep in touch with our families while we were away in Europe.

2 PR Lessons from Kenneth Cole’s

Twitter Mishap

Heather Whaling

February 9, 2011

I thought that this post really addressed two important questions for any business owner or PR professional.

It most definitely shows that anyone and everyone needs to be aware of what they are posting on the internet because once you hit the enter button, your name is engraved on it for eternity.

It definitely wasn’t the smartest idea to try and make light of what is happening in Egypt because it is still happening and being dealt with. Almost like throwing salt into a wound. Im not sure what audience he thought would find this to be humorous, but for a brands sake, it would be smarter to stay away from current events. Unless their intent is to team up for cause-related marketing, keeping your mouth shut will keep your business running. Sometimes less is really more especially when it comes to public content.

Can You Be a Social Media Pro without Personal    Accounts?

Trish Wyatt

February 9, 2011

I think that it is important to be active on a wide variety of social media sites to be considered a social media guru. It is easy to say that you should tweet like this or blog like that, but the real question should be can you actually put what you are saying into action?

Can you really get a good following and set up an extensive network via social media? I think that this post poses a really good question and makes an excellent point about how people view themselves. If you want to make it in the Public relations and now social media world, you better know how to work it, and work it well.

What Are You Known For?

Heather Whaling

February 9. 2011

This is something that a lot of people do not think about when they use social media. They think that whatever they put out there is what people will perceive them or their brand as. Listening to your followers or consumers is another big part to making sure that people know you as you want them too. It definitely is a good reminder to watch yourself with social media.

BRAND MARKETING IN SOCIAL MEDIA: FRIENDS WITH BENEFITS?

By: Todd Defren

February 18, 2011

I think that this post provided really good ideas of how brands can really stand out. A lot of people have already created loyalty with brands for particular products so getting them to switch is hard, and trust is important. If you can provide a better deal, or price, or even neither of those but better service you will win out every time.

A genuine PR, ‘PR disaster’ as BP tries photoshopping its image

By: Gerry McCusker

February 18, 2011

This is absolutely horrible. Part of the problem with the emerging technology, because anyone at anytime can make people believe exactly what they want. BP did a horrible job of fixing the mess that they made, and this most definitely did not help their already failing PR attempts to change their company’s image.

Using house parties to build relationships

By: Emily Woodward

February 21, 2011

I think that this is an absolutely wonderful idea. I think it gives a company to first build itself a positive image. It shows that they are fun, generous and willing to work with their clients and are willing to build that special relationship with them. I like the idea of the parties because some people do not want to be the first to try something out, so this gives people a way to try the product out with a group of people and get feedback about what they were doing. Collectively the group can also help the company give feedback on improving their product for the next customer.

Expanding Your Network Beyond PR

By: Shari Dacosta

February 22, 2011

It is really important to not only be knowledgeable in the Public Relations field but also in all aspects of the business world. If you are going to be working with a business personally it is important to know how they work and what they are about. And it is also equally important to know about the media, print, broadcast, etc because you will be working with them to get your message out to the public. This article was really good in bringing up an important point for all aspiring PR Professionals.

Use the generation gap to land your next job

By: Zackery Moore

February 22, 2011

This is such an awesome post! As a junior in college, i am currently applying for different internships and will soon be applying for jobs in the real word. A lot of employers have their misconceptions about hiring someone directly out of college because of the Gen Y that you talked about. I really enjoyed the tips that you gave and i know that they will help me to excel in a job interview in the future. My favorite was definitely the first one about attention spans. I know that i have a problem on focusing at one task for a long time, and knowing how to spin that weakness into a strength is perfect!

7 Questions To Ponder When Using LinkedIn

By: Elena Verlee

February 22, 2011

I have a LinkedIn Account that i recently signed up for, but I dont really know what it is for or how to use it. These 7 questions are definitely important and helpful for someone like me who does not really know the ways of LinkedIn. It gives you a goal to reach instead of creating the account and forgetting it.

Trying to rest? Give your eyes a break

By: Emily Woodward

March 9, 2011

This brings up such a great point. I have noticed that especially with the added stress of the end of the semester that my sleeping isn’t that great. It takes longer for me to fall asleep, and i do check my comp and phone before i go to sleep. I never knew that it could affect my sleeping habits and its definitely something that i wont do before going to bed.

Public speaking: all about your mindset

By: Emily Woodward

March 9, 2011

Public Speaking is definitely not a strong suit of mine. I always get really nervous and go way to fast. I really like this mindset because when you think of acting, it lets you be someone else for a bit and you tend to think less of what people think of you, since you aren’t being yourself.

Get lost, brands! Only 6 percent of young people want to be Facebook friends with you

By: Michael Sebastian

March 9, 2011

I dont think that this is something to be concerned with because this younger demographic doesn’t really understand the point of advertising and the impact that social media has for a business. They’re only concern in the annoyance that it causes them personally. Younger generations want what they want when they want it and are used to getting just that.

United shows how not to respond to an angry customer on Twitter

By: Michael Sebstian

March 9, 2011

I think that United could have handled this much differently, and maybe personally responded to the upset customer. They dont have to make it public. But i also think that it is easy to get caught up in the moment and just say what we feel is necessary and not realize the implications of our actions. Something for businesses to be aware of especially since there have been more and more slip ups recently.

Is Facebook’s Popularity Decreasing?

By: Kaitlin Tully

March 22, 2011

I think that Facebook’s popularity is most definitely on the decline mainly because there is not much more that you can do with it. Also with the increase in other types of social media sites, people are spreading out their time on all types of social media instead of just Facebook. I think that businesses should still use Facebook as a means for marketing, but they should also consider using other types of social media in conjunction with Facebook.

New York Times Digital Subscription

By: Evan Nicholson

March 22, 2011

I think that digital subscriptions are something that should have come sooner. I think that they will be more successful for newspapers and the journalism industry in general. I think that society has become more internet based, and reading a newspaper online is more convenient for people. People are now connected not only through their computers but also have access to the internet through their phones and can get to it at anytime anywhere. I dont think that making it digital will impact readership heavily in the long run, and i think that with time, people will see how convenient it is and ultimately it will become very popular.

Resume Mistakes to Avoid

By: Michelle Voli

March 30, 2011

I thought that this was really helpful! As an upcoming senior and soon to be graduate it is easy to be lost in the resume building world, full of questions and concerns on the perfect resume. I like that a real professional gave tips on how to make a better resume based on what the professional world wants, and not based on standardized rules.

Food Network star puts her ‘barefoot’ in her mouth

By: Alan Pearcy

March 30, 2011

This is a PR Nightmare. Personally learning about celebs who deny certain requests turns me off from them or their brand. I think it is horrible that she denied him the chance to meet her and i think that if will affect her ratings and viewership. It especially looks bad that after denying him twice she then learned about his situation and then and only then was she willing to allow him to meet her. I think that there are much better ways that she could have handled the situation.

Hook Recruiters on LinkedIn

By: Jaime Scofield

April 5, 2011

LinkedIn is such a great website, and i knew that it was to link in with other professionals in the field, but i was exactly sure how to make it really work for me. This post definitely offered great tips for me to make sure my linkedin profile is successful and beneficial to me as well keeping a professional appeal.

Movin’ On Up with Public Relations

By: Emily Ascani

April 8, 2011

Public Relations has definitely become a more integral part of the business world. I think that the public relations field has definitely had to rethink some of their approaches and had to become more versatile with the advancement of technology. With the right PR tactics and proper use of PR tools, any business can get their message across successfully.

This Year’s Most Innovative Viral Videos

By: Michelle Voli

April 5, 2011

No doubt that viral videos are addicting to watch. I love watching successful and not so successful viral videos to see what they have done right or wrong. Not any video can go viral. It has to have that extra spark to make it funny, crazy or emotionally appealing to viewers, so it is always interesting to see what people come up with.

Luxury Handbag Designers Battle to Unbrand

By: Michelle Voli

April 8, 2011

I always knew that branding for a company or particular product was very important. You want people to know who you are and what you are selling. But i did not know that there was a term called “unbranding’ It is interesting that as quickly as a company will endorse a celebrity, they are now also taking that endorsement away if that same celeb does something to potentially give their brand a bad name. It is definitely and something new to watch.

Facebook Groups as Collaboration Tools

By: Heather Whaling

April 8, 2011

Facebook groups are a great way to keep in touch and for businesses to get their message across. I like that they shouldnt be used to sell things and shouldnt be spammy because if used properly it is a great tool to get your message out there to consumers. This post offered a lot of great tips that are helpful and good to remember when creating a Facebook group.

How to STOP annoying reporters and START building relationships

By: Mickie Kennedy

April 8, 2011

These tips are so wonderful. As a soon to be college grad i will probably be doing some of this work in the field and it is good to have tips so that i can be successful. A lot of people feel like they should give a press release and the paper should automatically publish their story. But, you have a better chance of being published if you are nice and help do some of the work to make their lives easier at the paper. Definitely something that i will keep in mind!

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